Insights

Shopify Insights

Case studies and articles from our team at Ecomm Guys.

Featured

Article · Oct 29, 2026 · 4 min read
What Matters in Shopify's Fall '26 Edition Four Weeks Before BFCM
Fall '26, titled Exponential, builds on Shopify's network with fraud tools, new payment methods, an agent knowledge base, and a rebuilt Sidekick. We sort what to do before BFCM.
Shopify Editions

Case Studies

Shopify stores we've built and moved over, with the challenge, what we built, and the results.

View All Case Studies

Case Study · Oct 29, 2026
How JAWS Cleaners Moved a Decade of Ecommerce and a Live Subscription Program Onto Shopify
A decade of ecommerce and a live subscription program, moved onto Shopify.
Migrations and Builds
Case Study · Oct 29, 2026
How Post-Tension Products Moved a B2B Construction-Hardware Catalogue Off WooCommerce and Onto Shopify Plus
A B2B construction-hardware catalogue, moved off WooCommerce and onto Shopify Plus with wholesale pricing intact.
Migrations and Builds
Case Study · Oct 29, 2026
How Showroom Coffee Moved Green Coffee and Roasting Equipment From WooCommerce to Shopify Advanced
A green coffee and equipment catalogue for home roasters and bulk buyers, moved to Shopify Advanced with its existing inventory system intact.
Migrations and Builds
Case Study · Oct 29, 2026
How Hindle Exhaust Systems Moved From OpenCart to Shopify and Redesigned Its Store
A motorcycle exhaust catalogue moved from OpenCart to Shopify, redesigned, and backed by an ongoing SEO program.
Migrations and Builds, Growth
Case Study · Oct 29, 2026
How Nebulous Stars Moved a Character-Driven Kids' Brand From Wix to Shopify
A kids' brand built around its characters, moved from Wix to Shopify and live in 11 languages.
Migrations and Builds, International and Canada

Shopify Editions

Our read on each Shopify Editions release and what it means for merchants.

View All Shopify Editions

Article · Jun 18, 2026 · 4 min read
What Shopify's Spring '26 Edition Means for Merchants
Spring '26 brings more than 150 updates built around reach: Catalog and UCP on by default, AI channel management in the admin, a stronger Sidekick, and POS v11.
Shopify Editions
Article · Dec 11, 2025 · 4 min read
What's Ready to Use in Shopify's Winter '26 Edition
Winter '26 brings more than 150 updates, led by a more proactive Sidekick, Agentic Storefronts, SimGym, and Product Network. We sort what to use now from what to watch.
Shopify Editions
Article · May 22, 2025 · 4 min read
Shopify Summer '25 Edition Updates That Matter Beyond Horizon
Horizon themes and AI tools got the headlines in Summer '25. We look at the B2B, checkout, international, and AI updates that matter more for established Shopify brands.
Shopify Editions
Article · Dec 12, 2024 · 4 min read
Shopify Winter '25 Edition Updates Worth Setting Up
Shopify called Winter '25 the Boring Edition. We pick the updates merchants will notice, from faster cart loading to Checkout Blocks on all plans and offline POS payments.
Shopify Editions

Shopify News

Platform changes, deadlines, and news that affect Shopify stores.

View All Shopify News

Article · Oct 14, 2026 · 4 min read
Adobe's $275 Billion Holiday 2026 Forecast and Your Pre-BFCM Checks
Adobe expects US online holiday spending to reach $275.1 billion, up 6.7%, with mobile driving 57.4%. Here are the final checks to run before Black Friday.
Shopify News, Growth
Article · Sep 30, 2026 · 4 min read
Shopify POS Adds Local Delivery, Multi-Store Pickup, and Wired Hardware
POS now creates local delivery orders and multi-location pickups, and POS Hub connects checkout hardware over USB. We show what an omnichannel setup looks like.
Shopify News
Article · Sep 9, 2026 · 4 min read
Meta Joins Shopify's AI Channels, and Product Data Decides Who Gets Found
From September 8, Meta appears in Agentic Storefronts and gets products through Shopify Catalog by default, and variants can hold up to 20 barcodes. We list what to fix.
Shopify News
Article · Jul 1, 2026 · 4 min read
What Spring '26 Changes for Multi-Market Shopify Brands
Spring '26 added channel-specific pricing in Markets and mixed ship and pickup orders for Plus, and Scripts stopped running June 30. We cover what to configure now.
Shopify News, International and Canada
Article · Apr 22, 2026 · 4 min read
What to Set Up First Now That Shopify Stores Sell in ChatGPT
From March 24, millions of Shopify merchants can sell to ChatGPT users through Agentic Storefronts. We explain how it works and what to set up first.
Shopify News
Article · Feb 26, 2026 · 4 min read
How to Upgrade From Shopify's Legacy Customer Accounts Without Breaking Your Theme
Shopify deprecated legacy customer accounts on February 26. They get no new features or support, and a sunset date is coming. We cover how to plan the upgrade.
Shopify News
Article · Feb 11, 2026 · 4 min read
Holiday 2025 Was When AI Shopping Assistants Started Driving Real Sales
Adobe and Salesforce have published their 2025 holiday numbers. Online spending hit records, and traffic from AI tools grew fast. We look at what that means for 2026 plans.
Shopify News
Article · Jan 28, 2026 · 4 min read
How Shopify Agentic Storefronts Put Your Products in AI Chats
Agentic Storefronts, from Shopify's Winter '26 Edition, bring AI channels into one admin setup with attribution built in. We explain how it works and the product data that matters.
Shopify News
Article · Jan 14, 2026 · 4 min read
What the Universal Commerce Protocol Means for Shopify Stores
Google and Shopify introduced the Universal Commerce Protocol, an open standard for AI agents to check out with merchants. We explain what it means for Shopify stores.
Shopify News
Article · Dec 3, 2025 · 4 min read
Shopify's $14.6 Billion BFCM 2025 and What Changed From 2024
Shopify merchants sold a record $14.6 billion over Black Friday Cyber Monday 2025. We compare the numbers with 2024 and pick the trends to plan around.
Shopify News
Article · Nov 26, 2025 · 4 min read
AI Traffic to Shopify Stores Is Up 7x, So Make Sure Your Products Show Up
Shopify reported that traffic from AI tools to its stores is up 7x since January, and ChatGPT has added shopping research. We look at what helps a store get recommended.
Shopify News, Growth
Article · Nov 5, 2025 · 4 min read
What to Check in Your Admin Before Shopify's January 1 Custom App Change
From January 1, 2026, Shopify won't let you create new custom apps in the admin. Existing apps keep working, but now is the time to document what you rely on.
Shopify News
Article · Oct 22, 2025 · 4 min read
Adobe's Holiday 2025 Forecast and Where Online Spending Is Headed
Adobe expects US online holiday spending to reach $253.4 billion in 2025. We look at slower growth, mobile, BNPL, AI traffic, and what to prioritize before BFCM.
Shopify News
Article · Sep 30, 2025 · 4 min read
What ChatGPT Instant Checkout Means for Shopify Merchants
OpenAI's Instant Checkout lets ChatGPT users buy without leaving the chat, with Shopify merchants coming soon. We explain how it works and what merchants should prepare.
Shopify News
Article · Jun 18, 2025 · 4 min read
Should You Rebuild Your Shopify Theme on Horizon?
Horizon brings 10 free themes built on theme blocks, plus AI-generated blocks. We explain what changed and how to decide whether a rebuild is worth it for your store.
Shopify News, Migrations and Builds
Article · Jun 4, 2025 · 4 min read
How Google AI Mode Changes Product Search
Google rolled out AI Mode in the US on May 20 and announced a shopping experience built on its Shopping Graph. We look at what that means for product visibility.
Growth, Shopify News
Article · Apr 9, 2025 · 4 min read
What Shopify's AI Memo Tells Merchants
Shopify CEO Tobi Lütke's memo made AI a baseline expectation for staff. We look at what it signals for merchants and why clean product data matters even more now.
Shopify News
Article · Dec 4, 2024 · 4 min read
What Shopify's $11.5 Billion BFCM 2024 Weekend Tells Us
Shopify merchants hit a record $11.5 billion over Black Friday Cyber Monday 2024. We pick out the figures that matter most for planning next year.
Shopify News, International and Canada
Article · Nov 6, 2024 · 5 min read
What Adobe's Holiday 2024 Forecast Means for Shopify Stores
Adobe forecasts a record $240.8 billion in US online holiday spending for 2024. We look at what the numbers mean for Shopify stores and where to focus before Black Friday.
Shopify News, Growth

Migrations and Builds

Moving to Shopify, rebuilding themes, and setting up B2B.

View All Migrations and Builds

Article · May 6, 2026 · 4 min read
Your 2026 Options Now That Adobe Commerce 2.4.4 Extended Support Has Ended
Extended support for Adobe Commerce 2.4.4 ended on April 14, 2026, leaving a security-only window to May 31, 2027. We set out the options for Magento merchants.
Migrations and Builds
Article · Apr 8, 2026 · 4 min read
Native Shopify B2B Without Plus, and When Plus Still Makes Sense
From April 2, merchants on Basic, Grow, and Advanced can use Shopify's native B2B features at no extra cost. We cover what's included and where Plus still matters.
Migrations and Builds
Article · Sep 10, 2025 · 4 min read
The Shopify Plus B2B Wholesale Setup We Recommend
We lay out the Shopify Plus B2B setup we recommend for wholesale: companies, catalogs, payment terms, draft orders, and the Summer '25 updates that remove common workarounds.
Migrations and Builds
Article · Jul 31, 2025 · 5 min read
What the Commerce Rebrand Means for BigCommerce Stores
BigCommerce Holdings renamed itself Commerce.com on July 31. We cover what changed, what the company says stays the same for merchants, and what to watch before your renewal.
Migrations and Builds
Article · Mar 19, 2025 · 4 min read
A WooCommerce to Shopify Migration Checklist for Growing Stores
A practical WooCommerce to Shopify checklist: what moves cleanly, what needs an app or extra steps, and the redirects that protect your rankings.
Migrations and Builds, Growth
Article · Jan 22, 2025 · 4 min read
Upgrading Adobe Commerce 2.4.4 or Moving to Shopify Before Support Ends
Regular support for Adobe Commerce 2.4.4 ends April 12, 2025. We compare upgrading with a planned Shopify migration that protects URLs and rankings.
Migrations and Builds

Growth

SEO, AI search and conversion work for Shopify stores.

View All Growth

Article · Aug 19, 2026 · 5 min read
Shopify's New hreflang Switch and What It Means for International SEO
Since July 10, merchants can switch Shopify's automatic hreflang tags on or off. We explain how Shopify builds the tags, when to leave them on and how to check them.
Growth, International and Canada
Article · Aug 5, 2026 · 4 min read
The August 26 Thank You and Order Status Page Deadline for Non-Plus Stores
Non-Plus stores have until August 26, 2026 to replace additional scripts and script tags on their thank you and order status pages. We show how to do it without losing tracking.
Growth
Article · Jun 8, 2026 · 4 min read
A/B Testing Themes and Checkout With Shopify Rollouts
Rollouts can now schedule, gradually release, or A/B test a full theme and a checkout configuration. We explain what it does and how we'd run a first experiment.
Growth
Article · Mar 27, 2026 · 4 min read
Testing Store Changes With Shopify SimGym's AI Shoppers
SimGym opened to all eligible merchants on March 11 and can now analyze a single theme. We show how we'd use AI shopper simulations alongside real tests.
Growth
Article · Mar 12, 2026 · 4 min read
A Final Shopify Scripts Migration Plan Before Editing Ends April 15
Shopify confirmed that Scripts editing ends April 15 and Scripts stop running June 30, 2026. We lay out a step-by-step plan to move to Shopify Functions or apps.
Growth
Article · Aug 6, 2025 · 4 min read
The August 28 Thank You Page Deadline for Shopify Plus Stores
Shopify Plus stores must move thank you and order status page customizations to blocks and pixels by August 28, 2025. We cover what stops working and how to upgrade.
Growth
Article · Jul 9, 2025 · 4 min read
Cloudflare's AI Crawler Change and How to Stay Visible in AI Search
On July 1, Cloudflare moved to a permission-based model for AI crawlers. We explain the change and how ecommerce brands can make sure they're still visible to AI search.
Growth
Article · May 7, 2025 · 4 min read
Does Your Shopify Store Need an llms.txt File?
We explain the llms.txt proposal, what Google has said about it, and why crawlable pages and clean product data matter more for Shopify stores right now.
Growth
Article · Apr 23, 2025 · 4 min read
Where Shopify SEO Should Go Now That AI Overviews Cut Clicks
Ahrefs found that AI Overviews cut the top result's click rate by about a third. We explain why that hits informational content hardest and where Shopify stores should focus.
Growth
Article · Mar 5, 2025 · 4 min read
The Shopify Cart Abandonment Fixes We'd Make First
Baymard Institute's research puts average cart abandonment at about 70%. We separate what you can fix from what you cannot, and list the Shopify changes we'd make first.
Growth
Article · Feb 26, 2025 · 4 min read
How to Turn Shopify's Scripts Report Into a Functions Migration Plan
Shopify now gives Plus stores a report that maps each Script to a Functions or app replacement. We show how to use it to scope and test a migration before the June 30, 2026 deadline.
Growth

International and Canada

Selling across borders and running a Canadian Shopify store.

View All International and Canada

Article · Jul 16, 2026 · 4 min read
Is Shopify Managed Markets Right for Your Canadian Cross-Border Sales?
From July 15, Canadian merchants can use Managed Markets for duties-inclusive pricing and local-currency checkout, with Global-e as merchant of record. Here are the trade-offs.
International and Canada
Article · May 20, 2026 · 4 min read
Setting Up GST, HST, PST, and QST With Shopify Tax in Canada
Shopify Tax has expanded to Canada, with province-level rates, category-based exemptions, and liability insights. We cover how to set it up and what to check.
International and Canada
Article · Oct 14, 2025 · 4 min read
Another Canada Post Strike Means It's Time for Multi-Carrier Shipping
After a national strike from September 25, Canada Post faces rotating strikes and suspended guarantees. We cover the multi-carrier setup Canadian Shopify stores need before BFCM.
International and Canada
Article · Aug 29, 2025 · 4 min read
How Canadian Shopify Stores Ship to the US Now That De Minimis Has Ended
The US suspended duty-free de minimis treatment for all countries on August 29, 2025. We cover what changes for Canadian Shopify stores and how to keep US orders moving.
International and Canada
Article · Feb 14, 2025 · 4 min read
What Canadian Shopify Brands Can Do About US Tariffs and De Minimis
With US tariffs on Canada paused and the de minimis exemption in doubt, we cover the steps Canadian Shopify brands selling to the US can take now.
International and Canada
Article · Jan 8, 2025 · 4 min read
A February 15 GST/HST Checklist for Canadian Shopify Stores
The temporary GST/HST break runs until February 15, 2025. We cover how Shopify applies it, the delivery rule for shipped orders, and what Canadian stores should check when it ends.
International and Canada
Article · Nov 18, 2024 · 4 min read
How Canadian Shopify Stores Can Ship Through the Canada Post Strike
The national Canada Post strike started November 15. We cover the practical steps Canadian Shopify stores can take now to keep shipping through the holidays.
International and Canada