Shopify Partner Case Study
How JAWS Cleaners Moved a Decade of Ecommerce and a Live Subscription Program Onto Shopify
A decade of ecommerce and a live subscription program, moved onto Shopify.
- Customer
- JAWS Cleaners
- Industry
- Refillable, concentrated home cleaning products (DTC and retail)
- Platform
- Shopify Advanced
- Migrated From
- Custom site on Drupal
- Services
- Migration, storefront design and build, custom bundle builder, subscription migration, content migration, email setup, training, launch, and post-launch support
- Launched
- July 24, 2026
About the Customer
JAWS Cleaners sells refillable, concentrated cleaning products on a Just Add Water model. The brand has run ecommerce for more than 10 years and serves thousands of customers. They expect the buying experience to work the way they're used to, including the recurring subscription program many of them rely on.
The Challenge
JAWS was operating on an aging custom-built site with a Drupal CMS and needed to move to Shopify without disrupting the parts of the business their customers depended on day to day. Two of those parts carried real risk in a migration.
- Subscription Program A live subscription program the brand had built over years. Losing or breaking it during the move was the client's single biggest concern.
- Bundles and Kits A custom bundling and kit buying experience (Build-Your-Own and full cleaning kits) that had to be rebuilt natively on Shopify.
- Catalogue and Content The rest of the catalogue, content, and operational tooling had to carry over cleanly into a store the team could run themselves after launch.
The Approach
Ecomm Guys ran the engagement as a full migration and redesign on Shopify Advanced. The team treated the subscription program and the custom bundle builder as the two workstreams that had to be right before anything went live.
The build restructured the product architecture for Shopify so bundles and inventory tracking would hold up, rebuilt the subscription program on a Shopify-native stack, and moved catalogue, content, and email operations across. The team then handed the store to the client, trained them on it, and supported the launch.
What We Built
Custom Bundle Builder
Rebuilt the Build-Your-Own and full-kit buying flows as native Shopify experiences, with product architecture restructured so bundles map correctly to inventory.
Subscription Migration
Moved the existing subscription program onto Appstle. Ran a test migration first, then a full import, activated subscriptions post-launch, and worked through the edge cases that break most subscription moves (payment methods missing from the export, legacy subscriber shipping rates).
Storefront Design and Build
Theme-based storefront designed in Figma and built on Shopify Advanced, with QA before go-live.
Catalogue and Content
Product, page, and blog content migrated into the new store.
- Email Operations Omnisend configured with brand-domain sending verified.
- Ops and Tracking Shipping rates and analytics tracking carried over as part of the cutover.
- Enablement and Support Live training plus a written onboarding guide, then a defined post-launch support window.
Tech Stack
Shopify Advanced
The Shopify plan the store runs on, covering the storefront, catalogue, checkout, and reporting.
Appstle Subscriptions
Runs the subscribe and save program, with a customer portal for managing subscriptions.
Omnisend
Email and SMS marketing, including campaigns, signup forms, and automated flows.
Stockist
A searchable store locator map that shows shoppers where to buy in person.
MW Bundle Builder
by Mageworx
Powers the build your own and mix and match bundles and kits.
ShipStation
Syncs orders for shipping, label printing, and fulfilment across carriers.
All in One Accessibility
by Skynet Technologies
An accessibility widget with tools such as a screen reader, voice navigation, and display adjustments.
MIDA Fraud Filter, Bot Blocker
Filters bots, risky IP addresses, and suspicious orders using IP, country, and order rules.
Results
- JAWS Cleaners is live on Shopify Advanced, launched July 24, 2026.
- The subscription program migrated and activated with the recurring customer base intact, the outcome the client was most concerned about.
- The custom bundle and kit buying experience shipped natively on Shopify.
- Branded email sending is verified and running.
- On the Shopify Partner Directory, JAWS rated the engagement 5 stars for Communication and 5 stars for Quality of Work.
In the Client's Words
One of our biggest concerns was our existing subscription service. We weren’t sure we would be able to successfully carry it over to the new platform, but they took the time to find a solution and made it work.
JAWS International, Ltd., Shopify Partner Directory review, August 2026
Takeaway
This engagement fits brands whose migration risk sits in the systems customers already depend on. When subscriptions and custom bundling have to survive the move, the work centres on the architecture and the edge cases.
Tell Us About Your Project
Talk to Ecomm Guys about a Shopify migration that keeps your subscriptions and custom bundling intact.